KATERYNA SOKOLOVA
The intersection of digital imagination and raw, physical matter finds its ultimate expression in the work of PIETRO FRANCESCHINI. An Italian architect and designer born in Florence and based in Milan, Franceschini brings an international pedigree to contemporary furniture design. Educated at the Università degli Studi di Firenze and the Pratt Institute in New York, his global perspective was forged through high-profile collaborations across Europe and the United States. In 2020, he founded PF|Studio, an avant-garde interior and furniture design practice dedicated to blurring the boundaries between fine sculpture and functional objects.
KATERYNA SOKOLOVA x NOOM
Living gracefully at the intersection of fine art and high design, NOOM creates expressive, timeless interior objects where form, narrative, and profound emotion merge into one. Founded in 2017 by design visionaries Kateryna Sokolova and Arkadii Vartanov, the brand draws on deep industrial expertise to transform noble materials—including metal, wood, glass, and stone—into functional sculptures inspired by architecture and cultural heritage.
By seamlessly blending traditional craftsmanship with advanced modern production, Noom ensures every thoughtful detail is executed with absolute precision, honesty, and emotional resonance. The result is a curated collection of visually striking statement pieces crafted not merely to occupy a room, but to deliver heirloom-quality durability and an enduring aesthetic designed to be cherished across generations.
